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In Photo: A teaser poster of the upcoming TV reality show that Mamata Banerjee has posted on Twitter. 

Newsman Bureau

Kolkata, 07 September: BATTLING an overwhelming negative perception about the industrial scenario in West Bengal, Mamata Banerjee has now decided to field none other than the former captain of Indian cricket team Sourav Ganguly.

According to Miss Banerjee, Ganguly will host a Bengali TV business reality show Egiye Bangla ~ Apni jokhon entrepreneur, which roughly stands for Advantage Bengal ~ When you are the entrepreneur. She made the announcement on Twitter without detailing as to when and on which TV channel the show would be aired.

This comes as a masterstroke by Miss Banerjee as Ganguly enjoys wide respect and acceptability in Bengal because of his composed behaviour and an unblemished image. He has already hit a score through his TV quiz show Dadagiri, which has been ruining successfully on Zee Bangla since 2009.

Sources said on Monday that the new show to be sponsored by the West Bengal government would either be aired on Star Jalsha or ETV News Bangla, two popular Bengali infotainment channels based in Kolkata. The first edition will be aired at 9 pm on 17 September, the day of Viswakarma Puja.

There is however, no official confirmation on this. Viswakarma, in Hindu mythology is referred to as the creator of the universe, and is widely worshiped by the industries in Bengal.

The Trinamool Congress’ official website has quoted party spokesperson and MP Derek O’Brien as saying: “The show will be aired in prime time in a Bengali channel.” O’Brien is involved in conceptualising the show.

A teaser poster that Miss Banerjee has posted on Twitter reads: “Bengal is launching an exclusive business reality show in Bengali. The show will target young entrepreneurs, with unique business ideas and help them to achieve their dreams. Our very own Sourav Ganguly has come forward to be the face of the show. Sourav will ignite young minds to be successful entrepreneurs of tomorrow.”

The show will not only showcase the established industrialists of Bengal but also encourage upcoming entrepreneurs to present their ideas and win away support and funding to establish new enterprises in West Bengal.