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Featured Image: Sanjay Jain of Mahindra Powerol at the launch of the company’s new high capacity diesel generators.  

Kolkata: MAHINDRA Powerol, a wing of the Mahindra Group, has made an entry into the higher kVA diesel generators segment with the launch of 250 and 320 kVA generators in Kolkata today.

Until now, Mahindra Powerol was making diesel generators with the capacity ranging between 5 kVA and 200 kVA.

The new range of high capacity generators is targeted at hospitals, telecom centres, IT hubs, airports, and housing projects, etc. where high-load dedicated power backup is a must.

Designed at Mahindra’s R&D hub in Chennai and manufactured at its Chakan plant off Pune, the new 9.3-litre engine range is the latest addition to Mahindra Powerol’s mPOWER series and comes equipped with the technologically advanced Common Rail Diesel Engine (CRDe) technology.

Launching the new range today, Sanjay Jain, vice-president, retail and international business at Mahindra Powerol, said that they are eyeing a major share of the Rs 550 crore market of higher kVA generators in India.

“We are already second in terms of the market share for lower and mid kVA diesel generators. We hope to achieve this in case of 250 and 320 kVA generators as well, if not surpassing,” he said, adding that in the coming years they will launch 500 kVA generators as well to cater to industries.

The company has announced an introductory price of Rs 12.50-lakh for the 250 kVA generator and Rs 16-lakh for the 320 kVA along with free installation. GST will be extra. “This is an attractive price for a higher kVA smart generator that can be monitored and operated remotely using mobile phone and computers,” the official said.

Jain added that they are hoping to sell a good number of these new generators in West Bengal, which accounts for Mahindra Powerol’s 20 per cent business.