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Image: Shubhabrata Saha with the newly launched 4WD tractors in Kolkata on Thursday. 

Kolkata: Mahindra & Mahindra today launched in Kolkata its 4 Wheel Drive (4WD) range of tractors that will provide better traction in slippery and uneven terrain.

The new range of tractors has been launched under the YUVO and JIVO brands, which the company had introduced in 2016.

All the 4WD tractors are equipped with advanced technologies such as DiGiSENSE and these features are designed to bring convenience and ease of operation while ensuring a manifold increase in productivity and efficiency for farming operations.

Speaking at the launch, Shubhabrata Saha, chief of operations, farm division, Mahindra & Mahindra Ltd, said: “This 4WD range will provide ease of farming, better productivity and fuel-efficient farming solutions to farmers. This range will be a powerful solution for the fast-growing horticulture segment and will cater to rising mechanisation in paddy and potato cultivation.”

The new range of 4WD tractors is priced in Bengal at Rs 7.12-lakh for the YUVO 45 HP (575 DI) and Rs 4.21-lakh for the JIVO 24 HP (245 DI) variants.

Saha said that Mahindra & Mahindra enjoyed nearly 53 per cent of the tractors sales in Bengal in the 2017-18 fiscal year. With the launch of the new tractor range, the company is eyeing to consolidate its position further.