Kolkata: Premium jewellery brand Tanishq has decided to focus on bringing regional flavor to its jewellery so to increase its market share in a sector which is still dominated by unorganised manufacturers.
The company has already started manufacturing traditional jewellery while maintaining its inventory of modern ornaments intact.
“In our stores in Kolkata and other cities with substantial Bengali population, we now serve gold rimmed shankha and pola (traditional bangles for Bengali married woman) which was unthinkable for us even four-five years ago. This is because we want to cater to the local needs of a particular region or community and achieve a further deep penetration,” said CK Venkataraman, CEO of jewellery division of Titan Company Ltd that owns Tanishq.
Venkataraman was in Kolkata on Friday to inaugurate a Tanishq store at Garia in south Kolkata. This is the 10th exclusive Tanishq store in the city and 16th in the state of Bengal. Rajeshwari Srinivasan, eastern regional business head of the company, was present on the occasion.
Venkataraman said that plans are afoot to open another 3-4 exclusive Tanishq stores in Bengal by 2020.
“In the 2017-18 fiscal year, we witnessed a growth of 25 per cent and out gross revenue stood at around Rs 11,000 crore. We are by far No 1 in the country among all the organised jewellery brands and we are confident of marinating the lead with new stores being opened all over India,” he said.