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Kolkata: Hotels linked to the Tata Group has embarked on a fundraiser from its guests for the Tata Medical Center in Kolkata.

Tata Medical Center is a not-for-profit cancer treatment facility that started operating in 2011. About 50 per cent of the beds in the hospital are earmarked for the underprivileged people.

To support the subsidised treatment endeavours, Tata Medical Center today entered into an agreement with Indian Hotels Company Limited (IHCL), which happens to be subsidiary of the Tata Group.

Going by this, IHCL will collect a voluntary contribution of Rs 100 or more from the guests checking in at its 147 hotels that are in operation worldwide. The initiative has been named Dil Se Deejiye (donate from the heart).

“East India has the highest number of cancer patients (in India). The statistics of the people waiting for treatment in the region are staggering. I am grateful to IHCL for partnering on this initiative,” Geeta Gopalakrishnan, honorary director for donor relationships at Tata Medical Center, said.

IHCL operates 147 hotels in 12 countries by the names Taj, Vivanta and, Ginger. It is developing another 30 hotels. Even Rs 100 donations per guest at these hotels can go a long way in making cancer treatment affordable to the poor.